With the frequent opening of various star rated hotels in China, competition between new and old hotels has intensified. Lighting, as an innovative tool to enhance the charm and quality of public spaces and customer experience, is increasingly becoming a key element for hotels to stand out in fierce market competition.
It is worth mentioning that in the standard of "Classification and Evaluation of Star Rating of Tourism Foreign related Hotels", there is a special requirement for "professional lighting design" to improve the quality of indoor lighting in hotels and make guests feel more warm. So, what constitutes good hotel lighting design? What will be the focus of competition for hotel lighting in the future? What is the future direction of hotel lighting design? In this issue, we will deepen our discussion.
Hotel Lighting Design
What is good hotel lighting?
It cannot be admitted that hotel space lighting is a relatively complex type, which includes the warmth of home, the splendor of social places, the warmth of dining spaces, the multifunctionality of meeting places, and the quietness and relaxation of leisure spaces. Therefore, in hotel lighting design, different lighting plans should be implemented based on different functional areas to achieve different lighting effects and render different atmospheres.
Of course, different types of hotels have different cultural micro styles, and the elements that need to be expressed through lighting colors are different. Among them, the positioning of the hotel determines the highlights of the design, the visual focus, and the key points of the lighting design. In today's hotel design projects, it is not difficult to find various lighting themes running through them, creating different atmospheres and multiple artistic conception.
Hotel lighting requirements are not just about functionality, functionality is one of the most fundamental branches of meeting needs, but more importantly, spaces that perform well in the field of view, making the space bright and dark. Exactly, as long as the space is "bright" and comfortable, and "dark" is reasonable, it can give people more feelings and atmosphere.
The hotel provides a mass service, and the lighting design should pay attention to the overall cognitive level of the guests. He said that the design philosophy we follow is to 'respect the characteristics of architecture and move everything with dramatic light'. Ultimately, what we ultimately move is people, their emotions. Therefore, the best hotel lighting design is two words: 'move'.
It can be said that lighting is no longer just for illumination, it is the finishing touch of hotel design. In the final analysis, the role of hotel lighting is to create a warm lighting environment and create a bustling atmosphere, conveying to guests a sense of familiarity, warmth, safety, elegance, and privacy. At the same time, it must be purposeful and precise, able to fully demonstrate the lighting effects of different light sources, and ultimately absorb the wonderful memories left by guests and bring them back again.
Where will we go in the future?
With the steady development of the Chinese economy under the new normal, the Chinese hotel industry has also entered a period of transformation, and hotel design will inevitably face transformation and adjustment during this period. We cannot help but consider where the future competition focus will be for hotel lighting design? What will be the mainstream trend in the future?
Differentiated products are the next focus of competition
In the future, the competition for hotel lighting will be extremely fierce. Who will dominate in the business war? When it comes to competitiveness, it has always been inseparable from products, and product competition cannot be separated from functionality. In hotel lighting, the creation of the hotel atmosphere and the interpretation of the hotel brand require decoration through lighting. We need to focus on the following aspects:
Firstly, improving the competitiveness of products comes from understanding the lighting needs of hotels. We are reflecting more on our past experiences and the lighting needs of high-end hotels, stopping further discussions and focusing on the overall product lighting. As long as the lighting is in a prominent state, it will definitely have competitiveness.
The second is service, hotel lighting is not as simple as home or mall lighting. It has a certain artistic element in many central areas, especially in high-end hotels. We need to know how to coordinate the decoration space and lighting to achieve the best effect. Therefore, the entire professional technical service team will also have a competitive advantage in the future, and we will constantly optimize in this regard.
The third point is product intelligence. Both home lighting and road lighting have been widely used in intelligent applications. Hotel lighting will be more widely and high-end in intelligent applications, which may involve more than just dimming and color matching.
Quality first, separating production quality and quantity is impossible to talk about. Differentiated products will be the next focus of competition. As long as they meet various specialized and specialized needs, possess strong independent research and development capabilities, dare to innovate, meet various scene lighting requirements, and achieve the best lighting experience, they can stand out in the competition and win the market.
Integrated lighting design and processing plan+intelligent products becoming mainstream+compatible alternative light sources+high-quality devices, after-sales service+good brand image and channel promotion.